Cross-Cultural Wine Promotion
This media project assignment is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will take into account proper communication for all audiences, including those with cultural differences.
In this assignment, use the following scenario: Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 slides about your wine products. This presentation should demonstrate cross-cultural competency so that your product can be as successful in this foreign country as it is in the United States.
Check out more on PowerPoint Presentation Writing Services
The slide presentation should be reflective of the course materials and should reflect an overall understanding of the audience and the environment in which they live.
Cross-Cultural Wine Promotion
Specifically, the following critical elements must be addressed:
- A communication approach that demonstrates your understanding of cross-cultural competency
- A marketing approach that demonstrates a full awareness of the specific audience’s market culture and addresses how the product can be competitively successful in that market
- A visual look and feel that is tailored to the specific audience
What to Submit
Your presentation should be created using PowerPoint or other similar presentation software. Your presentation must be between 6 slides in length. Both the project and the speaker’s notes should be submitted as a single project. Any sources should be cited in APA format.
Cross-Cultural Wine Promotion
Definition: Cross
Cross-Cultural Wine Promotion is the process of adapting wine marketing messages, branding strategies, and visual communication to align with the cultural values, traditions, language norms, and consumer behaviors of a foreign audience—in this case, the people of the Republic of Georgia. It ensures that promotional efforts respect cultural differences and effectively connect with the target market to support successful product…